Marketing Lessons from My Mom’s WhatsApp Messages
“Good morning, beta . Start your day with positivity. Forward this to 5 people and something good will happen!” If you’ve ever received one of these iconic messages from your mom (or aunties, or any Indian elder on WhatsApp), you’ve witnessed marketing genius in its most unintentional form. What looks like daily spam is actually […]
Beyond Clicks: The 2025 Guide to Performance Marketing That Drives Real ROI
Here’s the truth: a thousand clicks won’t pay your bills. Sure, they look good on a dashboard. But if they don’t lead to customers, revenue, or long-term value, they’re just noise. Vanity metrics. And in 2025, marketers don’t have time—or budget—for noise. Welcome to the evolved era of performance marketing, where results are the only […]