Traditional marketing has passed us by, and we now live in the age of digital marketing. According to statistics, approximately 90% of Indian consumers use digital channels. As a result, brands should advertise and market their products primarily through digital channels.
In a rapidly expanding marketplace, the ability to create a successful brand is critical. This is the main reason why business development and brand building are in such high demand these days. Major and minor brands have relied on digital marketing to stay afloat and promote their products on social media. On the other hand, optimization strategies for higher search engine rankings can help brands reach a larger audience.
Before we discuss the advantages of building a digital brand, we must first comprehend how brands, and particularly strong brands, are defined.
What Distinguishes a Strong Brand from a Weak One?
A strong brand is one that stands out in the minds of its customers, both existing and future ones. Have you ever wondered what this means?
A strong brand is one that understands its unique selling proposition. They are also well-versed in their competition. They are acutely aware of how their presence affects their industry’s landscape. The fact that a brand’s vision, mission, and values are well communicated and understood within the company contributes significantly to its strength.
Building strong brands entails creating a strong brand identity through visual synergy that appeals to the target audience. When logos, taglines, color palettes, and icons are combined in a way that is both appealing to the eye and relevant to the industry in which they exist, visual synergy is created. This will be used consistently by a strong brand across multiple touchpoints, both online and offline. In this way, it becomes inculcated in the minds of consumers (through recognition and repetition), making the brand easily identifiable.
Brand strategy and development are thus viewed as a business function rather than a marketing function by strong brands.
Importance of Digital Marketing in Brand Building
Connect with Customers
Now is the age of smartphones and devices, with approximately 90% of Indian users owning approximately 1 billion smartphones. As a result, businesses can now advertise and use the mediums provided by smartphones. Social media platforms such as Facebook, Twitter, YouTube, and Linkedin all offer different ways to connect with customers. These types of digital marketing mediums help you connect with your customers. You can see what motivates them to buy your products and use your services.
Monitor Targeted Audience
With the growing number of people using digital marketing channels, it’s clear that brands should take advantage of this opportunity and advertise on these platforms. Digital marketing allows you to keep track of your target audience and tailor your ads to their demographics and preferences.
This is something that traditional marketing efforts could not accomplish. You can also use digital marketing to get closer to your target audience. Many businesses are considering using digital marketing as their primary means of communicating with and keeping in touch with customers.
Trust & Credibility
A trustworthy brand is one that is easily recognized, has been around for a long time, has a loyal following or customer base, and follows through on its promises.
When a company is identified as a recognizable, well-known brand, its credibility grows both within its industry and among its customers. Loyalty and community grow in parallel with credibility and trust. The result is that as word-of-mouth marketing grows, so does the ease of purchase. In the digital space, this means increased web traffic, conversion rates, blog and social media engagement, and potentially higher rates of media interest.
This has a direct impact on the company’s competitive advantage.
Recognition & Awareness
When you use digital marketing mediums for advertising, your company and organization can quickly gain brand recognition. For example, if an Amazon brand product is doing well, using something like Amazon brand management services would be a great way to increase brand recognition.
By concentrating marketing efforts on digital marketing, businesses can increase their brand presence and awareness. You will be able to spread the word about your brand and raise awareness of your products and services. Using SEO for e-commerce, which spreads your brand across multiple websites on a global rather than local scale, is one way digital marketing can help to improve brand awareness.
Sales & Revenue
Companies can increase their daily revenue by utilizing digital marketing techniques. The sales figures they crunch can always be higher than they were previously. All of this is due to their efforts in digital marketing to market and create campaigns for their products and services. Switching to digital marketing efforts instead of traditional marketing can result in an increase in your product sales.
Metrics based Monitoring
You can track the variables that are causing your product sales to increase with digital marketing. Traditional marketing would not have allowed for this. Digital marketing can now see where your customers are from, what their interests are, what problems they are having, and how you can help them. Consumers can now use the right product for their needs thanks to metrics-based monitoring.
In a world where people are constantly bombarded with advertisements, promotional offers, and various sales pitches, branding not only helps companies stand out but also allows them to break through the clutter and make a genuine connection with their customers. For business owners, digital marketing is a boon because it allows them to reach out to potential customers more efficiently.